This is a second round of a series of posts regarding the difference between PIM and MDM. In the first installment , I briefly highlighted the “functional” differences by emphasizing the consolidation of data (e.g. create the golden record, identity resolution, data quality, etc.) across the enterprise to feed transactional systems with “good” data as the primary target of MDM initiatives while PIM fills the need to author product-related commercial data to feed customer touch-points such as catalogs, web shops, and so forth. Granted, very high level strokes but I reckon a good beginning for a marketing-free conversation about PIM and MDM. In fact, I want to start this second round with a note of appreciation. I really like Michele Goetz’s MDM and PIM insights over her blog at Forrester (great name, no relation and much better looking!) Now, the same Michele Goetz recently posted a brief piece to introduce the new Forrester report about PIM . Michele aptly points out that “