In the previous post , I offered a view to look at the PIM marketplace. From retailers and manufactories perspective, PIM has become a necessity to meet fast paced customer demands. The vendor marketplace, on the other hand, is getting crowded to meet the increasing demand. In that post, I also provided a few criteria to make sense of different vendor offers. In this installment and the next, I intend to articulate a further criterion, or a standpoint to look at the PIM market. Let me first summarize what we have so far: Some PIM vendors are traditional, some emerging, some disruptive (less than a handful) Vendors tend to primarily focus on one target company size, i.e. enterprise, medium, and small companies Finally, a practical way to group vendors is by the kind of use cases they are primarily designed for, e.g. emphasis on buying or selling side processes, marketing content, merchandising support, channels, etc. From (1) one deduces that the market has been increasingly