In my last post I proposed to see PIM from at least two distinct standpoints. The first is the traditional view of PIM as part of the broader MDM family. The second, I argue, is an emerging trend that see PIM as an element of a broader marketing platform. This will be part of a forthcoming white paper I am working on for HubDesigns . For the time being, I thought it would make sense to spell out a few things about data and content to help understand the point I made in the previous post. This is an interlude between the previous posts on this topic and the next one that will conclude the series. Remember, PIM as "an MDM use case", to cite Andrew White, tends to be engineered around data optimization, while PIM as a "Content Management use case", tends to satisfy the appetite of marketers (details are here and here ). Data and Content Data is the mechanism to 'register' what happens in the world. This can take various forms. For insta