I am borrowing the simple “Six Hats” concept advanced by Edward de Bono to exemplify the discipline of Product Information Management (PIM) in a creative manner. Given that I am also tired of seeing PIM defined, purported, marketed and trumpeted in the same way in many quarters i.e. a repository of product data to bla bla bla, I will sprinkle a few insights I am working on to really start looking at PIM from a new and more adequate angle. Now, de Bono's method aims to force us to move outside our habitual thinking style to get a more rounded view of a situation. He effectively uses six colours to describe six different angles ( hats ) to see a situation. As you can imagine, this has nothing to do with PIM but the intuitive meaning attributed to colours offers a nice way to look at six key constituents of PIM. Let’s put the PIM hats on! This is the traditional way of understanding PIM as a repository of product data. It is a paramount foundation upon which anythi