Mens Et Opera - Reloaded

First thing: a good product. Well, now some "spice": 1. The pizza maker: just use his spare time going around the tables cheerfully chatting with the diners 2. Location, just adjacent to a top-market restaurant. Top-class people like to break the routine 3. Few outdoor tables, no queue (in/out), no reservation, no ads, no frills: just pizza and some delicious entrees 4. A clear vision: I work for people who can spread the idea . Wow! I will! That's Lucio Pizzeria in Sydney. It's worth trying it out. Is it a purple cow ? Maybe not, pizza is just an invisible product. But Lucio is on the right track turning a simple pizzeria into a "must-try". I guess people go there dragged by the good pizza and return to share with Lucio his brilliant idea. Friendly. It'll catch on.

yes, I'm...but I see a huge misunderstanding here. A plain example: writing communciation. Keep your line of thought consistent, focused and logical . That's it. I can use a wide range of words to restate some concepts and in doing so I won't be consistent at all because I want to tackle (if it is the case) the concept/issue/whatever from many angles.