Mens Et Opera - Reloaded

This is a second round of a series of posts regarding the difference between PIM and MDM. In the first installment , I briefly highlighted the “functional” differences by emphasizing the consolidation of data (e.g. create the golden record, identity resolution, data quality, etc.) across the enterprise to feed transactional systems with “good” data as the primary target of MDM initiatives while PIM fills the need to author product-related commercial data to feed customer touch-points  such as catalogs, web shops, and so forth. Granted, very high level strokes but I reckon a good beginning for a marketing-free conversation about PIM and MDM. In fact, I want to start this second round with a note of appreciation. I really like Michele Goetz’s MDM and PIM insights over her blog at Forrester (great name, no relation and much better looking!) Now, the same Michele Goetz recently posted a brief piece to introduce the new Forrester report about PIM . Michele aptly points out th...

Jorij Abraham is the founder of the E-commerce Foundation, a non-profit organization dedicated to helping organizations and industries improve their e-commerce activities. He advises companies on e-commerce strategy, Omnichannel development and product information management. He also works as Director Research & Advise for Ecommerce Europe. He's written a fine book about PIM but don't expect a technical book at all! This is what marketing teams, merchandisers, product category teams, digital strategist, should be reading. Like him or not, when he talks you’d better listen! Michele: Let's start with a view on the PIM market. Where are we globally? Jorij: We are just starting. Most retailers still do not realize how important product information is to sell digital. In some countries the expectation is that in 2020 30 - 50% of all consumer goods are bought online. PIM no longer is an option. It is essential to be successful in 2020. M.: What was the main...