Social PIM is a term that has recently been growing in popularity and I suspect that it will be acquiring new meanings in the near future. I caught up with Kate Koltunova , CEO and founder of Actualog . She is a very motivated and determined individual with her own views on what social PIM is. I hope you enjoy her insights as I did. Michele: Let’s start with the basics. What is Social PIM, anyway? Kate: You see, today ‘social’ is an all-encompassing term and you will be very hard pressed to find a common definition…which is OK. My personal flavor of ‘social PIM’ is very simple. To me, PIM is a catalyst for collaboration among those who know product information better. We call these individuals Product Experts. The ‘social’ dimension is the common effort of the experts to come up with perfect, accurate, and fresh product information. M.: Interesting flavor of ‘social’ indeed. Could you give us an example? K.: I certainly can. Take a gas sensor. It ...