Mens Et Opera - Reloaded

For readers who might be interested, I thought it would be useful to gather together in one place links to various posts on Omnichannel and customer-centricity. On to the posts. It's the customer, stupid! The "relational gap" in the Australian Retail sector  The misleading Omnichannel...thing Business as a Calling: How Catchoftheday and Tinyme fulfill their call Omnichannel doesn't necessarily mean customer happiness Does Product-Centricity conflic with Customer-Centricity? Drop Shipping: the competitive advantage of pure players over bricks and mortar What's customer experience, anyway? "The Company is like a verb whose subject is the customer" Enjoy!

For readers who might be interested, I thought it would be useful to gather together in one place links to various posts on what PIM is. Like much of what you'll find on this blog, these posts focused on PIM as a strategic business application to help retailers and manufactures take control of all the individual data points and business processes that support their product information across the value chain. On to the posts. Why PIM is disruptive Top reasons for PIM investment .  The right PIM within an organization . PIM: silos breaker ! Consider PIM when (re)defining your Direct-to-Consumer model  Heavy Meta. The role of PIM in turning data in information. MDM and PIM demystified Guest interview with CEO of Actualog Guest interview with Jorij Abraham Capgemini on Product Information Management .  Enjoy!

Over the past few years, we have assisted to an increasing shift in customer  behavior . Pervasive internet connectivity – along with the exponential adoption of mobile devices – has enabled shoppers to research and purchase products of all kinds, anytime and anywhere, using a combination of touch points they find most convenient. And it is not a passing fad. Consumers expect rich data and images to make purchase choices; business users need easy access to analytical data to make mission-critical decisions. These increasing demands for information are driving a need for improved product data availability and accuracy. And this is changing the way businesses go to market. A staggering number of bricks and mortar and manufacturers are reforming their models to respond to this challenge. The direct-to-consumer (DTC) model, while not new, is becoming the centre stage to address these challenges. The optimal DTC model will vary depending on specific and contextual busines...