Mens Et Opera - Reloaded

For readers who might be interested, I thought it would be useful to gather together in one place links to various posts on what PIM is. Like much of what you'll find on this blog, these posts focused on PIM as a strategic business application to help retailers and manufactures take control of all the individual data points and business processes that support their product information across the value chain. On to the posts. Why PIM is disruptive Top reasons for PIM investment .  The right PIM within an organization . PIM: silos breaker ! Consider PIM when (re)defining your Direct-to-Consumer model  Heavy Meta. The role of PIM in turning data in information. MDM and PIM demystified Guest interview with CEO of Actualog Guest interview with Jorij Abraham Capgemini on Product Information Management .  Enjoy!

I recently came across an interesting executive summary of a report conducted by Capgemini involving 62 global leading online retail and consumer products (CP) companies in the grocery category (it’s a bit dated but I think still pertinent). The aim of the research was to “evaluate how visible and consumer driven the product data is in retailers’ and CP companies’ digital channels.” The research finds that in many cases the “digital product information provided to shoppers is inaccurate, incomplete or missing entirely” which doesn’t perfectly square with the need for rich consumer-oriented product data, driven by the explosion of digital channels. According to the report, the key step to provide better information and enhance the dialogue with shoppers is to “improve the visibility of product data in digital channels.” This resonates with me greatly. However, the question is “how?” That is: How to make product content relevant and consistent* across all channels?   The fol...