The digital age is here to stay and it’s making our world more hybrid than ever. The line between digital and physical are being blurred by technology. After almost a couple of decades, you’d think that online would have relegated to the store to a secondary experience. That’s not the case, not by a long shot. Online AND Offline Granted, since its inception, eCommerce sales growth has been heady and will continue to be. However, the same technology that permits such success is transforming bricks and mortars inside out. To understand this, you need look no further than Burberry stores, whose retail model is becoming a gold standard for fashion retailers. To illustrate: clothing in the store is embedded with chips which can be read by screens and mirrors using radio-frequency identification technology. When a customer walks into a changing room holding a jacket, one of the mirrors might respond by turning into a screen showing images of how it was worn on the catwalk, or detai