For readers who might be interested, I thought it would be useful to gather together in one place links to various posts on Omnichannel and customer-centricity. On to the posts. It's the customer, stupid! The "relational gap" in the Australian Retail sector The misleading Omnichannel...thing Business as a Calling: How Catchoftheday and Tinyme fulfill their call Omnichannel doesn't necessarily mean customer happiness Does Product-Centricity conflic with Customer-Centricity? Drop Shipping: the competitive advantage of pure players over bricks and mortar What's customer experience, anyway? "The Company is like a verb whose subject is the customer" Enjoy!