Mens Et Opera - Reloaded

For readers who might be interested, I thought it would be useful to gather together in one place links to various posts on what PIM is. Like much of what you'll find on this blog, these posts focused on PIM as a strategic business application to help retailers and manufactures take control of all the individual data points and business processes that support their product information across the value chain. On to the posts. Why PIM is disruptive Top reasons for PIM investment .  The right PIM within an organization . PIM: silos breaker ! Consider PIM when (re)defining your Direct-to-Consumer model  Heavy Meta. The role of PIM in turning data in information. MDM and PIM demystified Guest interview with CEO of Actualog Guest interview with Jorij Abraham Capgemini on Product Information Management .  Enjoy!

This is a second round of a series of posts regarding the difference between PIM and MDM. In the first installment , I briefly highlighted the “functional” differences by emphasizing the consolidation of data (e.g. create the golden record, identity resolution, data quality, etc.) across the enterprise to feed transactional systems with “good” data as the primary target of MDM initiatives while PIM fills the need to author product-related commercial data to feed customer touch-points  such as catalogs, web shops, and so forth. Granted, very high level strokes but I reckon a good beginning for a marketing-free conversation about PIM and MDM. In fact, I want to start this second round with a note of appreciation. I really like Michele Goetz’s MDM and PIM insights over her blog at Forrester (great name, no relation and much better looking!) Now, the same Michele Goetz recently posted a brief piece to introduce the new Forrester report about PIM . Michele aptly points out th...