Mens Et Opera - Reloaded

Jorij Abraham is the founder of the E-commerce Foundation, a non-profit organization dedicated to helping organizations and industries improve their e-commerce activities. He advises companies on e-commerce strategy, Omnichannel development and product information management. He also works as Director Research & Advise for Ecommerce Europe. He's written a fine book about PIM but don't expect a technical book at all! This is what marketing teams, merchandisers, product category teams, digital strategist, should be reading. Like him or not, when he talks you’d better listen! Michele: Let's start with a view on the PIM market. Where are we globally? Jorij: We are just starting. Most retailers still do not realize how important product information is to sell digital. In some countries the expectation is that in 2020 30 - 50% of all consumer goods are bought online. PIM no longer is an option. It is essential to be successful in 2020. M.: What was the main...

Social PIM is a term that has  recently   been growing in popularity and I suspect that it will be acquiring new meanings in the near future. I caught up with Kate Koltunova , CEO and founder of Actualog . She is a very motivated and determined individual with her own views on what social PIM is. I hope you enjoy her insights as I did. Michele: Let’s start with the basics. What is Social PIM, anyway? Kate: You see, today ‘social’ is an all-encompassing term and you will be very hard pressed to find a common definition…which is OK. My personal flavor of ‘social PIM’ is very simple. To me, PIM is a catalyst for collaboration among those who know product information better. We call these individuals Product Experts. The ‘social’ dimension is the common effort of the experts to come up with perfect, accurate, and fresh product information. M.: Interesting  flavor  of ‘social’ indeed. Could you give us an example? K.: I certainly can. Take a gas sensor. It ...