Mens Et Opera - Reloaded

I recently had a chance to briefly speak with Adam Jacobs, MD and founder of The Iconic .  He’s a young and bullish entrepreneur who is doing a great job at cracking the serfdom of Australian shoppers created by the likes of David Jones and Myer. I asked him how he manages his “free three-hour same day delivery” service for those products that are on demand, i.e. not physically stored in the warehouse but still available on the website. I admit the question was thought-provoking because it brings up one of the challenges retailers face when they have a drop shipping program in place. But what's drop-shipping anyway? Imagine the possibilities for retailers to display a product on their digital channels without having it in their inventory. Exciting? Welcome to drop shipping! What has it got to do with The Long Tail? For those who have missed out the debate on ‘the long tail’, this is my capsule summary: retailers can grow sales in two ways, a) selling fewer popul...

The cost of waiting to invest in PIM is too great. Please pause and repeat it to yourself. This is not a joke. Let's face it. If you are a retailer (small or big makes little difference), what are your most painful challenges? Chances are that your answer will include a variation of the following: lost sales from out-of-stocks,  lost time haggling over return disputes,  squandering hours reconciling product promotion discrepancies across all channels. Feel free to continue to experience wasted dollars from slowed time to market for new product introductions, time spent relaying basic product information to customers and partners, and brand erosion. However, if you have embarked on the journey for redemption :-), I suggest to keep on reading. But let me firstly demystify what PIM is...just to lay good foundations (also check here , here , and here for further qualification of what PIM really  is). Now, my top reasons why you ought to consider transforming...