The cost of waiting to invest in PIM is too great. Please pause and repeat it to yourself. This is not a joke. Let's face it. If you are a retailer (small or big makes little difference), what are your most painful challenges? Chances are that your answer will include a variation of the following: lost sales from out-of-stocks, lost time haggling over return disputes, squandering hours reconciling product promotion discrepancies across all channels. Feel free to continue to experience wasted dollars from slowed time to market for new product introductions, time spent relaying basic product information to customers and partners, and brand erosion. However, if you have embarked on the journey for redemption :-), I suggest to keep on reading. But let me firstly demystify what PIM is...just to lay good foundations (also check here , here , and here for further qualification of what PIM really is). Now, my top reasons why you ought to consider transforming your busi