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Showing posts with the label ContentServe

Round up!

For readers who might be interested, I thought it would be useful to gather together in one place links to various posts on Omnichannel and customer-centricity. On to the posts. It's the customer, stupid! The "relational gap" in the Australian Retail sector  The misleading Omnichannel...thing Business as a Calling: How Catchoftheday and Tinyme fulfill their call Omnichannel doesn't necessarily mean customer happiness Does Product-Centricity conflic with Customer-Centricity? Drop Shipping: the competitive advantage of pure players over bricks and mortar What's customer experience, anyway? "The Company is like a verb whose subject is the customer" Enjoy!

The right PIM system within an organisation

This is a guest post by Chris Jobse of Eperium Business Solution ( http://www.eperium.com/ ). He is a senior PIM architect advising customers to organize their data in the most efficient way to serve their eCommerce goals . The management of correct and detailed product information is becoming increasingly important for many companies. The volume of information is growing, the number of products increasing, the products are sold in more countries and laws and legislation impose demands on the product information. Implementing a PIM (Product Information Management) system is more frequently becoming a strategic choice. Why one PIM system is more expensive than the other is a question that is frequently raised. Understandably, after all suppliers state that they manage product information and this is certainly so in all cases. There are big differences among the various PIM systems. The differences are mainly in the underlying technology, the functionality set and la...