Mens Et Opera - Reloaded

This is a guest post by Chris Jobse of Eperium Business Solution ( http://www.eperium.com/ ). He is a senior PIM architect advising customers to organize their data in the most efficient way to serve their eCommerce goals . The management of correct and detailed product information is becoming increasingly important for many companies. The volume of information is growing, the number of products increasing, the products are sold in more countries and laws and legislation impose demands on the product information. Implementing a PIM (Product Information Management) system is more frequently becoming a strategic choice. Why one PIM system is more expensive than the other is a question that is frequently raised. Understandably, after all suppliers state that they manage product information and this is certainly so in all cases. There are big differences among the various PIM systems. The differences are mainly in the underlying technology, the functionality set and la...

Over the past few years, we have assisted to an increasing shift in customer  behavior . Pervasive internet connectivity – along with the exponential adoption of mobile devices – has enabled shoppers to research and purchase products of all kinds, anytime and anywhere, using a combination of touch points they find most convenient. And it is not a passing fad. Consumers expect rich data and images to make purchase choices; business users need easy access to analytical data to make mission-critical decisions. These increasing demands for information are driving a need for improved product data availability and accuracy. And this is changing the way businesses go to market. A staggering number of bricks and mortar and manufacturers are reforming their models to respond to this challenge. The direct-to-consumer (DTC) model, while not new, is becoming the centre stage to address these challenges. The optimal DTC model will vary depending on specific and contextual busines...