Mens Et Opera - Reloaded

This is the third instalment of the series about the present and future of PIM. Readers are invited to take a look at the previous posts ( here , here ) and the interlude about the interplay of content and data . PIM as a content and publishing platform Longtime readers will be familiar with my approach to PIM. In short, PIM is a discipline, or at least the fundamental tenets of PIM are dictated by how businesses operate to bring products they sell to life, and not by technology vendors (that’s why it is a discipline). As such, it is a discipline that ties in a number of processes such as product introduction, product lifecycle management, supplier collaboration, customer conversion, etc. (being a discipline is a beautiful thing because it springboards innovation (but this is a different story…). Now, and this is the crux of the matter, to mature a product into a state where it can be sold across multiple customer touch points requires a systematic approach to developing and c...

Jorij Abraham is the founder of the E-commerce Foundation, a non-profit organization dedicated to helping organizations and industries improve their e-commerce activities. He advises companies on e-commerce strategy, Omnichannel development and product information management. He also works as Director Research & Advise for Ecommerce Europe. He's written a fine book about PIM but don't expect a technical book at all! This is what marketing teams, merchandisers, product category teams, digital strategist, should be reading. Like him or not, when he talks you’d better listen! Michele: Let's start with a view on the PIM market. Where are we globally? Jorij: We are just starting. Most retailers still do not realize how important product information is to sell digital. In some countries the expectation is that in 2020 30 - 50% of all consumer goods are bought online. PIM no longer is an option. It is essential to be successful in 2020. M.: What was the main...